Top Logo – The concept behind this logo idea is based upon the microwave network infrastructure. It creates a feeling of the towers and the dishes used within a W shape. To enhance this further a W has been created within the network structure in Magenta. The magenta/maroon colour is linked to the Qatari flag colour, where the company is based. Furthermore this network system can be enhanced graphically by incorporating a star system background, linking to the fact that the network infrastructure emits out into the ether.