models wearing the jewellery but placed in a fantasy world depicting ‘Little Red Riding Hood’ and ‘Alice in Wonderland’ The backgrounds have been created using paintings and textiles, created by Jayne Evans © http://www.jayneevansart.co.uk to give the whole look a completely different dimension with an artistic flair.
Bottom Logo – This logo idea derives from a mixture of Italian and Arabic designs. To give emphasis to the N the main swoop of the ornamental design starts at that point and continues to form part of the accent on the E. The style of the logo impresses a fantasy feel which fits very well with the imagery used on the website and was a feel that the client wanted to put across.
Taking the essence of the Arabic/Italian style logo, the images again have a fantasy feel but entirely photographic. The idea is to use the swoop of the ornamental feature in the images backgrounds to create stars, northern lights and shafts of light to give it that extra special feel as well as enhancing the logo. This would also work well on billboards as people would become more aware of the logo mark.